How to use the AI Traffic & Revenue Analytics?

Understand where your AI traffic comes from and which products generate revenue

Written By Tom van den Heuvel

Last updated 4 months ago

Overview

The AI Traffic & Revenue dashboard automatically tracks all traffic and revenue coming from AI platforms. You don’t need to set anything up—the system works in the background and uses first-touch attribution to connect visits and purchases to AI sources.

Key metrics you’ll see:
✅ Total AI Sessions – Visitors arriving from AI platforms
✅ AI-Driven Revenue – Revenue attributed to AI traffic
✅ AI-Driven Orders – Number of orders from AI sources
✅ AI Conversion Rate – Compare AI traffic conversion vs organic traffic
✅ Average Order Value (AOV) – Compare AI traffic AOV vs overall store average

Pro Tip: Use this data to identify which AI sources and pages drive the most revenue, then replicate that strategy across other products.

Platform Performance

Track performance across major AI platforms including:

  • ChatGPT

  • Claude.ai

  • Perplexity.ai

  • Google Gemini

  • Meta AI

  • Grok

  • DeepSeek

  • Microsoft Copilot

  • Other emerging AI sources

You’ll see sessions, unique visitors, revenue, orders, conversion rates, and AOV for each platform.

Top AI-Driven Pages

One of the most powerful features is Top AI-Driven Pages.

What it shows:

  • Product and page-level traffic from AI sources

  • Revenue generated per page

  • Primary AI platform driving traffic to each page

  • Session quality and engagement metrics

Why it matters: Identify your top-performing products and pages, then optimize other products similarly to increase AI-driven sales.

Revenue Attribution

StoreRank.ai uses first-touch attribution to track AI traffic:

  1. A user discovers a product through an AI platform.

  2. They visit your store (via AI referrer or UTM).

  3. Any resulting purchase is attributed to that AI source.

  4. Return visits from the same customer maintain AI attribution within a 30-day window.

Attribution windows:

  • Immediate: Purchases in the same session

  • 7-day: Purchases within one week

  • 30-day: Full attribution window for longer-term tracking

  • Return customers: Ongoing attribution for repeat buyers

Tip: First-touch attribution ensures you give credit to the AI source that originally discovered your product.

Traffic Analysis

The dashboard lets you analyze AI traffic in detail:

Performance by AI platform:

  • Sessions and session percentage

  • Unique visitors

  • Revenue and revenue percentage

  • Total orders

  • Average order value

  • Conversion rate comparison

AI Platform Comparisons:

  • Which platforms drive the highest-value traffic

  • Conversion rate differences by platform

  • Product category preferences

  • Geographic distribution of AI traffic

Understanding the Data

What counts as AI traffic:

  • Direct referrals from AI platforms

  • Visits with AI-specific UTM parameters

  • Sessions following AI bot crawls

  • Voice search or AI assistant traffic

Pro Tip: Monitor your Top AI-Driven Pages regularly. Updating product content and FAQs can further improve AI visibility and citations.

Next Steps & Best Practices

  1. Check your dashboard weekly to see which AI platforms and products drive the most revenue.

  2. Use Top AI-Driven Pages as benchmarks to optimize other products similarly.

  3. Re-optimize content every 90 days, AI prefers fresh, updated content and market trends change quickly.

  4. Combine insights with AI Product Content Optimizer to maximize visibility and conversions.

🎉 Congratulations!
You now know how to monitor AI traffic and revenue, identify your best-performing pages, and leverage this data to boost AI-driven sales.