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AI & Search Visibility

How to use Competitor Analysis?

See which brands AI recommends instead of you, and how to use that to climb.

Written By Tom van den Heuvel

Last updated 5 days ago

The Competitors view in AI & Search Visibility lists every brand that shows up in AI answers to your tracked prompts, with total mentions and average position. Your own brand is marked You.

How to read it

  • Total mentions: how often a brand appears across all AI answers to your prompts.

  • Average position: where it appears in those answers. #1 means mentioned first. Lower is better.

A competitor with many mentions and a low (good) position is who AI recommends by default in your category. That's the brand to study.

How to use it

  1. Find the prompts you lose. Look for prompts where a competitor ranks above you, or where you don't appear at all.

  2. Read why. Open Responses for those prompts. What does AI praise them for? Price, a specific feature, reviews?

  3. Check their sources. Open Citations to see which sites mention them. Getting mentioned on those same sites is usually the fastest way to close the gap.

  4. Fill the content gaps. If AI cites a benefit or comparison you don't cover, add it to your product content or write an article about it.

Look at trends over weeks, not single days. AI answers vary from run to run.

Still need help? Ask the team