Content Settings

The Content Settings page controls how StoreRank.ai generates and optimizes content across your store.

Written By Tom van den Heuvel

Last updated About 2 months ago

These settings act as global instructions for the AI Content Optimizer, ensuring all generated product content, metadata, FAQs, and alt text match your brand voice, audience, and positioning, while staying optimized for AI discovery and citations.

Brand Voice & Tone

What it does
Defines how your brand sounds when StoreRank.ai rewrites or generates content.

Options include

  • Casual

  • Professional

  • Friendly

  • Informative

  • (and more, depending on plan)

Why this matters
AI-generated content is consistent across your entire store. This setting prevents:

  • content sounding too corporate

  • content sounding too salesy

  • tone mismatches between products

Tip
If you’re unsure, Casual or Friendly works best for most ecommerce brands.

Content Language

What it does
Sets the language used for all generated content, including:

  • product descriptions

  • FAQs

  • meta titles and descriptions

  • image alt text

Use this when

  • your store operates in a non-English market

  • you have a single primary language across products

Note
This does not auto-translate existing content. It defines the language for new optimizations.

Target Audience (Optional)

What it does
Gives StoreRank.ai context about who your products are for.

Examples

  • Health-conscious customers

  • Busy professionals

  • Parents

  • Outdoor enthusiasts

  • Luxury shoppers

Why this helps
AI models like ChatGPT rely heavily on context. Defining your audience helps the optimizer:

  • choose better wording

  • emphasize relevant benefits

  • answer FAQs in a way AI is more likely to cite

Best practice
Write this as if you’re explaining your ideal customer to a copywriter, not as a keyword list.

Unique Value Proposition (Optional)

What it does
Explains what makes your products different from competitors.

Used for

  • product descriptions

  • benefit framing

  • FAQs

  • AI-friendly positioning

Examples

  • ethically sourced ingredients

  • functional health benefits

  • handmade or small-batch

  • premium quality or certifications

Why this matters for AI visibility
AI assistants prefer clear differentiation. Vague or generic content is far less likely to be referenced or recommended.

Brand Keywords (Optional)

Primary Keywords

Words and phrases that should consistently appear in your content.

Examples:

  • organic tea

  • natural skincare

  • herbal wellness

Industry Terms

Common industry phrases or credibility signals.

Examples:

  • ethically sourced

  • clinically tested

  • certified organic

Important
This is not old-school keyword stuffing. These act as guardrails so AI-generated content stays relevant and aligned with how customers (and AI) talk about your category.

Content Optimizer Configuration

This section controls what StoreRank.ai optimizes when you run the AI Content Optimizer.

Optimize Product Title

Rewrites product titles for clarity, relevance, and AI understanding.

Optimize Product Description

Rewrites long-form descriptions to:

  • improve AI readability

  • surface key benefits

  • add context AI models rely on

Product Description Length

Choose how detailed descriptions should be.

  • Standard (200–350 words) is recommended for most stores

Optimize Meta Title & Meta Description

Optimizes metadata for:

  • AI discovery

  • SEO

  • better click-through rates

Optimize Alt Text

Automatically generates descriptive image alt text that AI crawlers can understand.

FAQs Configuration

Generate FAQs

Automatically creates FAQs for each product, formatted using FAQPage schema, which AI models frequently cite.

Number of FAQs per Product

Controls how many FAQs are generated per product.

Recommended: 5-10 FAQs
More is not always better. Quality and relevance matter most.

Enable Smart FAQs (Google People Also Ask)

When enabled, StoreRank.ai:

  • pulls real questions people actually search for

  • generates answers optimized for AI citation

Why this is powerful
Instead of guessing what customers ask, you’re answering verified search queries that AI models already recognize.

When should I change these settings?

You should update Content Settings if:

  • your brand positioning changes

  • you sell to a different audience than before

  • you expand to a new market or language

  • your content feels “off” or inconsistent

If everything looks right, you can safely leave these as-is.

Final notes

  • Content Settings apply store-wide

  • Changes affect future optimizations, not past ones

  • You can update these anytime without breaking your theme or SEO