How to know which schema to activate/disable in StoreRank.ai

Written By Tom van den Heuvel

Last updated 5 months ago

1. What is Schema?
Schema is invisible code that describes your store and products in a structured way.

  • Google uses it for rich snippets (stars, FAQs, shipping info).

  • AI platforms (ChatGPT, Claude, Perplexity) use it to better understand and recommend your store.

2. Should I enable all schema types?
Yes, you can safely enable them all. However, it’s best to avoid duplicates for Product Schema.

3. Do I already have Schema?
Some Shopify themes and SEO plugins already add Product Schema.

How to Check for Existing Product Schema

Follow these steps to see if you already have Product schema:

Step 1: Open Google Rich Results Test

Go to: https://search.google.com/test/rich-results

Step 2: Test a Product Page

  1. Copy any product page URL from your store

  2. Paste it into the test tool

  3. Click "Test URL"

Step 3: Review Results

Scenario A: Product Schema Already Exists

✅ Product (Valid) Price: $XX.XX Availability: In stock

→ You already have Product schema!
→ You can disable "Product Schema" in StoreRank to avoid duplicates
→ Enable all other schema types

Scenario B: No Product Schema Found

⚠️ No structured data found

→ Your theme doesn't include Product schema
→ Enable ALL schema types in StoreRank.ai including Product Schema
→ This gives you complete AI coverage

Step-by-Step: Enabling Schema in StoreRank

If You Have Existing Product Schema:

  1. Go to Schema Settings in StoreRank

  2. Disable Product Schema toggle

  3. Enable all other toggles:

    • ✅ OnlineStore Schema

    • ✅ FAQ Schema

    • ✅ About Schema

    • ✅ ContactPage Schema

  4. Click Save Changes

If You Don't Have Product Schema:

  1. Go to Schema Settings in StoreRank

  2. Enable all schema types:

    • ✅ Product Schema

    • ✅ OnlineStore Schema

    • ✅ FAQ Schema

    • ✅ About Schema

    • ✅ ContactPage Schema

  3. Click Save Changes

What Happens After Enabling Schema?

Immediate: Schema is added to your store pages
Within 1-2 weeks: AI platforms re-crawl and update their understanding
Within 2-4 weeks: You may see improved AI mentions and recommendations

Note: Schema alone won't guarantee AI mentions, but it dramatically improves how AI understands and represents your store.