How does the Schema Markup Setup work?

Schema markup provides structured data that helps AI platforms understand and accurately cite your business information.

Written By Tom van den Heuvel

Last updated 6 months ago

What is Schema Markup?

Schema markup is structured data code that tells search engines and AI platforms what your content means, not just what it says. It helps AI understand:

  • What products you sell and their specifications

  • Your business information and credibility

  • Product reviews and ratings

  • Pricing and availability

  • Related products and recommendations

StoreRank.ai Schema Types

OnlineStore Schema (Homepage):

  • Business name, description, and contact information

  • Social media profiles and external links

  • Founded date and business category

  • Logo and brand imagery

  • Customer service contact points

Product Schema (Product Pages):

  • Product name, description, and specifications

  • Pricing, currency, and availability

  • Product images and variants

  • Brand and manufacturer information

  • Related products and collections

  • Customer reviews and ratings (when available)

WebSite Schema (Site-wide):

  • Site search functionality

  • Sitelinks and navigation structure

  • Organization relationship

Article Schema (Blog Posts):

  • Article headline and content

  • Author and publisher information

  • Publication and modification dates

  • Article images and featured media

ContactPage Schema (Contact Pages):

  • Business location and contact details

  • Customer service information

  • Business hours and availability

FAQ Schema (Product and Info Pages):

  • Frequently asked questions

  • Structured question-answer pairs

  • Voice search optimization

Schema Configuration

Business Information Setup

  1. Navigate to Settings > Schema Settings

  2. Complete all business information fields:

    • Business Name: Your official business name

    • Business Description: Clear description of what you do

    • Phone Number: Primary business phone

    • Support Email: Customer service email

    • Business Address: Physical location (optional)

    • Business Hours: Operating hours with timezone

    • Founded Year: When your business was established

    • Primary Product Category: Main product category

Social Media Integration

Add all relevant social media profiles:

  • Facebook Business Page URL

  • Instagram Business Profile URL

  • Twitter/X Business Account URL

  • YouTube Channel URL

  • LinkedIn Company Page URL

  • TikTok Business Account URL

  • Pinterest Business Profile URL

Advanced Settings

Review App Integration: Select your review app for automatic rating schema:

  • Judge.me

  • Yotpo

  • Loox

  • Okendo

  • Stamped.io

  • Reviews.io

Product Categories:

  • Primary business category

  • Secondary categories if applicable

  • Industry-specific classifications

Shipping and Service Areas:

  • Countries and regions you serve

  • Shipping options and timeframes

  • Service area specifications

Common Schema Errors

Missing Required Fields:

  • Business name or description

  • Product pricing or availability

  • Contact information

  • Image URLs or alt text

Invalid Data Formats:

  • Incorrect date formats

  • Invalid currency codes

  • Malformed URLs

  • Missing schema.org context

Duplicate Schema:

  • Conflicting organization schema from themes

  • Multiple product schemas on same page

  • Overlapping business information

Schema Benefits for AI

Improved AI Understanding:

  • Clear product categorization and features

  • Accurate business information for citations

  • Structured pricing and availability data

  • Related product relationships

Enhanced AI Citations:

  • Authoritative business information

  • Specific product details and specifications

  • Customer review integration

  • Professional presentation in AI responses

Better AI Recommendations:

  • Clear product relationships and alternatives

  • Accurate availability and pricing

  • Detailed feature comparisons

  • Trust signals through structured reviews

Technical Implementation

StoreRank.ai automatically implements schema through:

Direct Shopify Integration:

  • Theme-agnostic implementation

  • No conflicts with existing themes

  • Automatic updates with product changes

  • Performance-optimized loading

Dynamic Data Population:

  • Real-time product information

  • Automatic inventory updates

  • Price change synchronization

  • Review score integration

Validation and Monitoring:

  • Continuous schema validation

  • Error detection and alerts

  • Google Rich Results Test integration

  • Performance impact monitoring

Measuring Schema Success

Technical Metrics:

  • Schema validation pass rate (target: >98%)

  • Page coverage percentage (target: 100%)

  • Error resolution time

  • Loading performance impact

Business Impact:

  • Improved AI mention frequency

  • Enhanced brand authority in AI responses

  • Increased click-through rates

  • Better product understanding by AI

Want to enable/disable a specific Schema type?

Are you already using another plugin for certain Schema types? Or does your theme cover some of these? You can easily enable and disable all Schema types in the Schema settings.