Understanding Your AI Visibility Score

Your AI Visibility Score is a proprietary 0-100 rating that measures how well your store is optimized for AI discovery and recommendation.

Written By Tom van den Heuvel

Last updated 6 months ago

Score Calculation

The score combines five key factors:

  • Schema Health: Percentage of pages with valid structured data

  • Content Optimization: Percentage of products optimized for AI

  • Crawler Access: AI bot accessibility status

  • llms.txt Quality: Freshness and completeness of AI directory

  • AI Mentions: Brand visibility across AI platforms

Score Ranges

  • 90-100: Excellent AI optimization

  • 70-89: Good optimization with room for improvement

  • 50-69: Basic optimization, significant opportunities

  • Below 50: Requires immediate attention

Improving Your Score

Quick Wins (0-2 hours):

  • Fix schema markup errors

  • Update stale llms.txt file

  • Complete brand profile settings

  • Optimize high-traffic products first

Medium Impact (2-8 hours):

  • Optimize remaining product catalog

  • Add custom tracking queries

  • Set up competitor monitoring

  • Review and improve content quality

Long-term (ongoing):

  • Monitor AI mentions and respond to trends

  • Regular content updates and optimization

  • Expand keyword and query tracking

  • Analyze competitor strategies

Weekly Score Tracking

Your score updates weekly based on:

  • New optimizations and schema improvements

  • AI crawler activity and accessibility

  • Brand mention frequency and sentiment

  • Content freshness and quality

Track your progress with the weekly trend indicator showing positive or negative movement.