What does the AI Product Optimizer generate?

The AI Product Optimizer improves the key parts of your product content so AI platforms (ChatGPT, Perplexity, Claude, Gemini) and Google can better understand, index, and recommend your products.

Written By Tom van den Heuvel

Last updated 24 days ago

By default, it only generates content for the fields that need work, an empty description, missing alt text, and so on, and leaves your strong fields untouched. You can switch it to optimize all fields in Content Settings. Nothing is published until you review and approve it.

Here's what it can generate:

Product Title

A clear, specific title that helps AI models and search engines instantly understand what your product is. It focuses on what makes the product distinct, not generic category words.

Product Description

A rewritten description built for both shoppers and AI. It improves clarity and structure (proper paragraphs and bullet points), surfaces concrete benefits and specifics AI can cite, and stays readable and conversion-focused for humans. You can set the target length in Content Settings.

Meta Title

An optimized meta title, the headline that appears in Google search results. It's written to be specific and citation-worthy so both search engines and AI platforms index your product correctly, within Google's length limits.

Meta Description

A concise, specific meta description, the text under your title in Google results. It's crafted for SEO and AI visibility, with concrete details that make it more likely to be cited and clicked.

Alt Text (all product images)

Descriptive alt text for all your product images, not just the featured one. It describes what's actually in each image, combined with your product data, for accurate, AI-readable descriptions.

Why this matters: AI and search engines read and index images. Without alt text, products can be invisible in AI and Google image search, so covering every image widens your reach and improves accessibility.

FAQs

AI-optimized FAQs for each product, formatted in FAQPage schema so AI tools can easily read and display them. There are two types:

  • Smart FAQ (Professional plan and above): pulls real questions people actually search for and answers them in a way AI is more likely to cite.

  • Standard FAQ (all plans): high-quality FAQs based on your product data and AI-optimization best practices, still built for citation, just without external search-query data.

You control how many FAQs are generated per product in Content Settings.


In short: the AI Product Optimizer turns your product pages into complete, well-structured, AI-readable assets, giving your store the strongest possible foundation to be understood and recommended in both Google and AI search.

Whether a product actually gets recommended also depends on factors beyond your product pages, like your store's authority and how often other sites reference you. You can track how your brand is actually showing up in AI answers in the AI Mentions Tracker.