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AI Product Optimizer

How to use the AI Product Optimizer?

Optimize product titles, descriptions, meta tags, alt text, and FAQs so AI and Google understand and recommend your products.

Written By Tom van den Heuvel

Last updated 5 days ago

The AI Product Optimizer rewrites your product content (titles, descriptions, meta titles and descriptions, image alt text, and FAQs) so AI platforms and Google can understand and recommend your products. Nothing changes on your store until you publish.

Optimize your products

  1. Open AI Product Optimizer. Each product has a Health score, and your catalog rolls up into Catalog Health at the top.

  2. Use the tabs to focus: Needs Work (most to fix), Review Changes (drafts waiting for you), or All.

  3. Select one or more products (or Select all) and click Optimize Selected. Start with your best-sellers. See how to filter on best-sellers.

  4. Click Review on a product. You'll see your current content next to the optimized version, plus a Google preview and an AI shopping preview. Edit any field, or uncheck it to keep your original.

  5. Click Publish all changes, or publish fields one by one. The product then shows Changes Live.

By default, the optimizer only generates fields that are empty or failing a check, so it doesn't overwrite good content or waste credits. You can change this in the settings.

Don't forget: FAQs only show on your product pages after a one-time theme setup. See How to display FAQs on your product pages.

Autopilot for new products

Autopilot handles products you add from now on. It does not touch existing products; optimize those with the steps above. It has two separate switches in AI Product Optimizer → Settings:

  • Optimize new products automatically: generates content for every new product, up to your monthly credits. This only creates suggestions.

  • Publish improvements automatically: choose which fields go live without review. Anything not selected waits under Needs Review.

Our recommendation: auto-publish meta title, meta description, and image alt text. Shoppers don't see these on the page. Keep product title, description, and FAQs for review, since those are visible to shoppers.

More detail on each setting: Content Settings for AI Product Optimizer.

Good to know: optimized content gives AI the best possible picture of your products. Whether they get recommended also depends on your store's authority and which sites mention you. Track that in AI & Search Visibility.

Still need help? Ask the team